AD/CW: Theresa Meurer, Paola Lopez Garcia, and Cindy Chen
Rimowa is one of the most iconic premium luggage brands worldwide. In our advertising campaign, we leveraged Rimowa’s high-end reputation to build comfort, familiarity, and trust with customers. The result is a strong brand identity that stands the test of time and is Made to Stay.
To celebrate the enduring legacy of RIMOWA ownership, we are bringing a one-of-a-kind fashion show to the five most traveled airports in America. Luggage carried from five years to fifty years and beyond will emerge from the baggage claim belt across Los Angeles, New York, San Francisco, Orlando, and Miami. Custom baggage claim signs will greet arriving passengers, drawing the general public into the moment. At each stop, owners take the stage to share the personal stories behind their bags, proof that RIMOWA is truly Made to Stay.